Luis Martinez on what drives us

Easily the most emotionally charged talk, Luis shared with us the story of his life, starting as a young boy in Cuba. His parents made a difficult choice to ensure he did not become conscripted into Castro’s militia, and sent him to America and freedom. Luis talk is poignant, funny and thought provoking as he weaves a tale of the choices that made him who he is today. He shares his story easily, building to an end that moves all who hear it.

In his talk, Luis tells us what it is that drives him to succeed. Often times we push ourselves to success without really knowing why. This is one of the first things he asks us to do in his book, Getting There, as it’s very difficult to get where you’re going if you don’t actually know where you’re going or why.

And, just as with Larry Moss, Luis is one of the most down-to-earth, personable people you’re ever likely to meet.